Privacy Policy

Discretion Is Foundational

At DonFam Cellars LLC, privacy is not a feature - it is an expectation.

This Privacy Policy outlines how we collect, use, and safeguard information entrusted to us in the course of providing private wine advisory services.

Information We Collect

We collect only the information necessary to deliver precise, personalized advisory services.

This may include:

  • Name and contact details

  • Communication preferences

  • Wine preferences and tasting history

  • Collection inventory details

  • Acquisition interests and cellar objectives

  • Event planning information

  • Payment and billing information

  • Website usage data (via analytics tools)

We do not collect unnecessary personal information.

How Information Is Used

Client information is used exclusively to:

  • Deliver personalized wine advisory services

  • Maintain digital cellar inventories

  • Coordinate acquisitions or auction participation

  • Plan tastings and private events

  • Process payments

  • Improve client experience

We do not sell, rent, trade, or monetize client data.

Confidentiality & Non-Disclosure

Client relationships are private.

Collection details, acquisition strategy, and personal information are treated as strictly confidential and are never disclosed without express written consent, except where required by law.

We do not publicly reference clients or collections without authorization.

Data Security

We maintain commercially reasonable administrative, technical, and organizational safeguards designed to protect client information from unauthorized access, disclosure, alteration, or destruction.

Digital inventory systems and communication platforms are selected with security and discretion in mind.

However, no online transmission or storage system can be guaranteed entirely secure.

Third-Party Service Providers

We may utilize trusted third-party platforms for:

  • Payment processing

  • Secure communication

  • Inventory management

  • Website analytics

These providers are given access only to the information necessary to perform their services and are expected to maintain appropriate security standards.

Cookies & Website Analytics

Our website may use cookies or similar technologies to understand visitor engagement and improve site functionality.

This data is anonymized and used solely for performance and experience optimization.

Visitors may adjust browser settings to decline cookies if preferred.

Data Retention

Information is retained only for as long as necessary to:

  • Fulfill advisory services

  • Comply with legal or tax obligations

  • Maintain professional records

Clients may request deletion of personal data where legally permissible.

Your Rights

Depending on jurisdiction, you may have rights to:

  • Access personal information held about you

  • Request correction of inaccurate information

  • Request deletion of personal data

  • Withdraw consent for communications

Requests may be submitted in writing via the contact information below.

Children’s Privacy

Our services are intended for individuals of legal drinking age. We do not knowingly collect information from minors.

Updates to This Policy

This Privacy Policy may be updated periodically to reflect operational or legal changes. The most current version will always be posted on our website.

Contact

DonFam Cellars LLC

Email: info@donfamcellars.com

State of Formation: New York

Wine Insights. Navigation. Enjoyment.℠

Quiet Stewardship. Absolute Discretion.